Guest Post: Creativity Across Cultures
Written by Glenn Griffin on December 16 2010
Editors' Note: The following post was created by grad students in ADV 6383 - Creativity as Problem Solving at SMU's Temerlin Advertising Institute.
CREATIVITY ACROSS CULTURES
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An individual’s culture plays an important role in shaping the expression of his or her creativity by channeling it into outlets it deems appropriate. Culture, as defined by Reber (1985) and Triandis (1996), is “a shared system of cognitions, behaviors, customs, values, rules, and symbols concerning the manner in which a set of people interact with their social and physical environment,“ (Sternberg 339). Lubart explores cross-cultural differences in the manifestation and nurturance of creativity, basing his analysis in a comparison between Eastern and Western cultures.
Lubart compares the conceptions of creativity in Western and Eastern cultures to set up a dichotomy between the two. Citing multiple studies, Lubart defines the Western conception of creativity as a novel and appropriate product. Eastern creativity focuses on the process, in which an individual seeks to uncover the nature of the world and achieve self-actualization through the reinterpretation of traditional ideas.
Guest Post: Definition and Measurement of Creativity
Written by Glenn Griffin on December 06 2010
Editors' Note: The following post was created by grad students in ADV 6383 - Creativity as Problem Solving at SMU's Temerlin Advertising Institute.
After reading El-Murad and West’s (2004) article on “The Definition and Measurement of Creativity: What Do We Know,” we chose to look at differences in how creativity is defined versus creativity in advertising, as well as differences in how they have been measured and encouraged in the past. Understanding previous information on both fields allowed us to assess the criteria used, the effectiveness of past measurement and enhancement techniques, and which previous information might be useful in the future.
DYNOMIGHTY's Terrence Kelleman Talks About Our Book
Written by Glenn Griffin on December 04 2010
See a documentary short featuring Terrence, which we co-produced with the Art Directors Club and YouTube, here.
Check out the terrific products designed by Terrence here.
Guest Post: Enhancing Creativity
Written by Glenn Griffin on November 23 2010
Editors' Note: The following post was created by grad students in ADV 6383 - Creativity as Problem Solving at SMU's Temerlin Advertising Institute.
ENHANCING CREATIVITY
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In the realm of creativity scholarship, it is generally understood that all people of normal intelligence have the capacity for creative thoughts and behaviors. However, the more specialized topic of creative enhancement within an individual already possessing baseline creativity is still a subject of wide debate. Raymond S. Nickerson, an American psychologist, draws from many of the leading psychologists, theorists and researchers of today to compile information which supports his supposition that (1) creativity can be enhanced, and (2) methods exist that can help enhance creativity. Nickerson begins his analysis of creative enhancement by examining structured approaches which have yielded results which support the theory that creativity can be taught.
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